Venue Illustration of theThe Pearl Hotel in Rosemary Beach

October 17, 2023

Julia + Keegan: A Branded Rosemary Beach Wedding

We had the privilege of ending our summer with a week in Rosemary Beach for two weddings.  I love this little beach town in Florida’s panhandle.  White, sugar sand beaches that stretch for miles, clear, turquoise water, the cutest restaurants and hotels, and stunning architecture all combine to make this town one of the best places to vacation and an even better place to get married!  This was not the first wedding we’ve done in Rosemary Beach, and we hope it won’t be the last.   Julia and Keegan were married there on September 16 with a black, taupe, and white event that we branded from top to bottom, starting with the invitations.  

Diamonds are a Girl’s Best Friend

When finding inspiration for a client’s invitations, we often look to the venue as a starting point (you can read all about using your venue for inspiration in this blog).  The Pearl is an ultra-luxury boutique hotel with a West Indies feel, located right in the middle of the action in the downtown area.  We played a lot with incorporating the patterns that are in the hotel’s interior design, including lines and the diamond-shaped tile floors.  On the envelope liner, you can see a subtle diamond pattern behind the venue illustration.

It’s All In The Details (Cards)

For their bonfire welcome party, “A Night in All White,” we created a details card that incorporated the same diamond shape around the border.  

Circular wedding invitation details card

Throughout this suite, we mixed textures.  On the response card, we combined deckled-edge paper with gold foil accents.  

Deckled-edge paper and gold leaf wedding invitation

The Main Invitation

Julia and Keegan’s main invite card was a black paper with white foil, which provided an expected change instead of using a white invitation, which would be a typical choice. The entire suite was embellished with a monogrammed medallion (we call them “belly buttons”) and bound with velvet thread.  

black and white wedding invitation

The Welcome Sign

The Pearl is situated right on the Western Green of Rosemary Beach, which is an expansive grassy area right on the waterfront. It’s a breathtakingly beautiful place to welcome your guests and say your vows.  (Stella was a big fan of the Western Green!)  We created the welcome sign that greeted guests upon entry to the white tent, and we brought the diamond motif from the invitations into this as well.  

Black wedding welcome sign with white lettering and white florals on the western green at rosemary beach

Honoring Loved Ones

We also created an “in memoriam” sign for a special table with candles in honor of loved ones who had passed away.  We brought the faint diamond pattern from the invitations into this sign as well.  

The floating bar sign held the bride’s signature drink, the groom’s signature drink, and then a mango margarita in memory of Blake, which I thought was a sweet nod at a missing loved one.  

Cheers To Charms

Our drink charms included the couple’s monogram and added an extra thoughtful touch to the beverages poured in celebration.  

A Last-Minute Change

Seating chart

The seating chart for this wedding came together quite literally at the last minute, when the bride decided she wanted to incorporate our famous mirrors.  The AM+Co team is nothing if not agile, so we made a quick adjustment and added them in time for the big day.  The huge, lush white florals provided by Florals by the Sea absolutely sent this seating chart into orbit. Detail shots of a black and white wedding seating charts

Pearl at The Pearl

On the tables, it seemed fitting to use our pearl table numbers for an event at The Pearl.  These are a part of our rental collection and are available for any wedding we do where we deliver.   We also created a pearl Guest Book sign to coordinate with the table numbers.

The Menus

The crisp white menus were tied with a velvet tie around the napkins, which called back to the invitation suites.  

Black and white menu tied with velvet cord

Do You Want Fries With That?

These adorable french fry boxes held a wavy edge, with the sides adorned with the same black and white diamond pattern echoed elsewhere in the event.  We love love, and we love fries – put them together, and you’ve got a GREAT day!  

Custom french fry boxes

We loved being a part of Keegan and Julia’s day in Rosemary Beach!  Having a Florida destination wedding to 30A, and looking for stationery and day-of items that will leave a long-lasting impression on your guests?  Reach out – let’s plan your beachside dream together!

Andi, Tyler, & Stella

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