We just got back from a whirlwind coastal wedding in Rosemary Beach. Rosemary Beach is a charming little beach town located in Florida’s Gulf Coast panhandle, right off beachside road 30A. It was designed in 1995 and inspired by New Orleans’ French Quarter and colonial influences from the West Indies and the Caribbean.
The planners of the community incorporated sustainable materials and natural color palettes when designing it. This past weekend, bride Courtney and groom Joseph chose the same aesthetic for their wedding, held at The Eastern Green, a sweeping beachfront lawn. Oceanside weddings can sometimes veer beachy (understandably!), but we went for more of a coastal vibe with the elements we created, under the direction of Envy Event Design, the planners for this wedding.
This wedding was the picture of simplicity in an AM+Co branded wedding experience. We leaned into their muted color scheme for their invitations, which were letterpress and blind deboss.
We carry all the details through in a branded wedding, from invitations to day-of signage. Those tiny hand-drawn flowers you see on the invitation will pop up later, on their menus. Same with calligraphy. The calligraphed “Courtney and Joseph” on their invitations is echoed again in their welcome sign. We use the same typeface from invitation to day-of items for a cohesive look.
We brought their sage color and natural wood tones into their signage. Since Rosemary Beach is known for a very natural look, we carried that through into every detail. The wood base for their welcome sign can go either boho or coastal, depending on colors and aesthetic. It incorporates a flower box with a built-in shelf for florals to sit nicely atop. We are excited to announce that we are now offering this base as a new rental for your custom wedding signage!
Courtney wanted people to mingle instead of sitting at assigned seats at the reception, so the wedding featured lounge-style seating areas and high-top tables. Guests visited food stations instead of being served a plated dinner. We carried that same coastal feel with linen and the flower pattern through – one for a build-your-own pasta station, one for a beef tenderloin station, and one for late-night snacks. This tied into their bar sign, which was a dual sign. One side was a frosted acrylic piece listing their signature drinks, and the other side was a linen-backed piece with their full bar offerings.
When brides are hesitant to order a bar sign, I remind them that the bar will be one of the most popular places at their wedding. At a larger-sized wedding like Courtney and Joseph’s, with 150 guests, the bartender has to repeat the bar menu frequently, which can significantly slow down service and create long lines. A bar sign helps expedite service because people come to the bar prepared with their order. When in doubt, definitely get a bar sign!
We did something pretty unusual for us for this wedding. We usually don’t create backdrops unless they somehow incorporate our calligraphy or a piece of signage. However, we created a beautiful double-sided structure for Courtney and Joseph as a backdrop for their sweetheart table. The backside of our large signs usually aren’t pretty. They are very structural, with supports and weights behind them providing stabilization. Since the back of this structure would be very visible because it faced the bar, we problem-solved by making this double-sided, with the other side serving as a photo wall with shelves for candles and florals.
The structure itself was sage green on both sides with natural wood sides. On the side that held the sweetheart table, a neon sign with my calligraphy was accented with midcentury lattice. We hung beautiful, whimsical rattan baskets that we imported from Morrocco over the top to create dimension.
We are so honored that Courtney and Joseph trusted AM+Co with the invitations and day-of items for their wedding day! The details were so magical, and the location was so special. Best wishes for the happiest future, Mr. and Mrs. Craun!
We loved helping make their day special, and we’d love to do the same for yours! If you’re interested in working together, let us know through our contact form. Consider checking out our semi-custom wedding invitations as well.