Wedding invitation trends

October 30, 2023

Trends in Custom Wedding Invitations for 2024

Andi Mejia+Co Creative Studio has had the privilege of working with countless couples to create the perfect first impression of their special day through custom wedding invitation suites. The world of wedding stationery has seen an evolution, with new trends and designs shaping the way our couples announce and celebrate their weddings. Today, I’m excited to share some of the most exciting trends in custom wedding invitations for 2024, which you’ll begin to see emerge over the next year.

Blind Deboss and Embossing: A Touch of Elegance

When it comes to creating wedding invitation suites that leave a lasting impression, blind deboss and embossing have taken center stage. Blind debossing involves pressing a design into the paper without ink, creating a subtle, textured effect that adds sophistication and subtlety. On the other hand, embossing raises the design, adding depth and tactile quality to your wedding invitations.  Both are rising in popularity, and, though they are premium printing techniques, truly make invitation suites stand out.  

invitation trends with blind deboss

Touches of Luxury: Worth Every Penny

In recent years, there has been a noticeable shift towards luxury when it comes to custom wedding invitations. Couples are willing to invest in high-quality papers, unique finishes, and exquisite detailing and embellishments. While this can lead to a higher price point, the result is a suite that truly reflects the couple’s personality and sets the tone for a celebration that pulls out all the stops. Premium paper stocks, gold foil, blind deboss, and custom embellishments add a feel of opulence, setting the stage for what guests will experience on the big day.

luxury wedding invitations

Invitation Shapes: Breaking Away from Tradition

Gone are the days of traditional rectangular invitations!  I love what we’re seeing with invitation shapes lately.  One of the most exciting trends in wedding stationery is the rise of squiggle shapes – nothing thrills my heart more! These unexpected cuts add a touch of playfulness to the suite, breaking away from the formal, straight lines of the past. Squiggle shapes are perfect for couples looking to infuse a sense of adventure and spontaneity into their wedding theme.

squiggle shaped invitations

Squiggle shaped invitations

Oval shaped invitations

Pastel Palettes and Watercolor Wonders

While 2023 was the year of the black, taupe, and cream, in 2024, pastels will reign supreme. Soft shades of blush, lavender, mint, and powder blue have become the go-to choices for many couples. These gentle hues create a romantic and dreamy atmosphere, making them an excellent match for wedding invitations.

watercolor and pastel wedding invitations

In addition, watercolors are re-emerging as the artistic medium of choice for many couples, which makes this artist happy! I’m excited to dust off my watercolor palette to customize invites for our clients. Whether used to paint delicate flowers surrounding the ceremony details or to create pet or venue illustrations, watercolors infuse an ethereal quality into the suite. The blending of colors creates a sense of fluidity and movement, making watercolors a top choice for couples who want a soft, creative, and artistic touch.

Watercolor invitations

Floral Fantasies and Whimsical Designs

When it comes to the design elements of custom wedding invitations, the focus has shifted from traditional motifs to more whimsical themes. Florals, in particular, have gained immense popularity. From lush garden blooms to wildflower-inspired designs, flowers of all kinds are being incorporated into stationery, adding a touch of natural beauty and romance.

watercolor floral invitations

Overall, the trend is leaning towards a more whimsical and less formal approach. Couples are choosing to express their personalities through unique, playful designs. Whether it’s hand-drawn illustrations or themed elements that nod to shared interests, invitations are becoming more personal and tailored to the couple’s journey.

Wedding invitation trends


In the ever-evolving world of custom wedding invitation suites, it’s clear that in 2024, couples are embracing creativity and personalization like never before. From the tactile elegance of blind deboss and embossing to the pursuit of luxury and extravagance, the trends are paving the way for unforgettable stationery. Squiggle shapes, pastel palettes, and watercolor illustrations are breathing new life into designs, while florals and whimsical themes are making wedding invitations a true reflection of the couple’s unique love story.  Whatever your design flavor, AM+Co can help you stand out!  Reach out today and let’s talk about how we can bring these trends to your upcoming wedding day!  

Love, Andi, Tyler & Stella

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